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Yo Baby, Stonyfield Farm’s newly launched, baby-specific, whole-milk yogurt, is looking to grow not only with the stroller set, but also with adults.
The Londonderry, N.H., yogurt maker, which spent $804,000 on media from January through September 1999, broke a new test ad, by agency-of-record Lynch Jarvis Jones, Minneapolis, in recent Parents and Healthy Kids magazines. It shows a baby sloppily eating the yogurt, with the copy, “Introducing the most wholesome baby food she’ll ever wear.”
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