Philips Casts Nationwide Net In Search for New Agency

KNOXVILLE, TENN. – Philips Consumer Electronics has contacted agencies of all shapes and sizes in its search to replace Backer Spielvogel Bates on its estimated $25 million account. And in keeping true to its word that geographical location wouldn’t be a major factor, Philips, based here, has instead cast a fairly wide net that blankets several regions.
Working through the Advertising Agency Register, Philips initially sent questionnaires to about 12 agencies including New York agencies Bloom FCA; TBWA Advertising; and D’Arcy, Masius, Benton & Bowles; plus The Martin Agency, Richmond, Va.;