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May Narrows Creative Search to 4
DALLAS–The May Department Stores Co., St. Louis, narrowed its agency search to four finalists for the broadcast creative assignments of seven of its chains [Adweek, Aug. 3]. Consultant Strategic Resources International confirmed the cut but would not identify the shops. Sources said the finalists include The Richards Group, Dallas; Merkley Newman Harty, New York; and W.B. Doner & Co., Southfield, Mich. In 1997, May placed $64 million in television advertising for its chains, which include Filene’s, Foley’s and Kaufman’s.
Thrifty Car Rental Names Finalists
DALLAS–Thrifty Car Rental, based in Tulsa, Okla.,
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