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Pyro here topped a field of at least seven other undisclosed shops to land the advertising account of Spyder Active Sports, a ski apparel company in Boulder, Colo.
Pyro principal Todd Tilford said his shop leveraged past category work for Volant Skis as well as a relationship with John Walbrecht, Spyder’s vice president of global sales and marketing. Walbrecht was previously global marketing director for Pyro client Air Wair Ltd., maker of Dr. Martens footwear.
Spyder’s account was previously handled by TDA Advertising in Longmont, Colo.
Client director of marketing Kathy Carroll declined to disclose other contenders but said the list included boutiques as well as full-service agencies.
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