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The Southwest operations of JWT Specialized Communications (JWTSC) came out on top in another client consolidation review by earning the recruitment advertising business of GTE.
Already a roster shop for three GTE divisions (telephone operations, directories and wireless), the Dallas office of JWTSC bested TMP Worldwide here for all the newly combined national employment communications and job recruitment marketing assignments of the Stamford, Conn., company. Billings were undisclosed, but sources estimated the business at $3-5 million.
Last month, JWTSC’s Houston location utilized its marketing ties with Digital Equipment Corp.
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