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The National Shooting Sports Foundation last week hired Porter Novelli for its estimated $3 million communications assignment.
Ackerman McQueen in Oklahoma City and Campbell-Ewald in Warren, Mich., were finalists, said NSSF president Robert Delfay.
The Newtown, Conn.-based trade organization was founded in 1961 and has nearly 1,500 members, including gun owners, manufacturers, wholesalers and retailers. The group has never before used an agency.
Details of the assignment are still being finalized, but the NSSF plans to work with both Porter Novelli’s New York and Washington, D.C.,
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