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In Steven Spielberg’s summer blockbuster Saving Private Ryan, men lose arms, legs and lives. In Meyer & Wallis’ “The Davis Cup” commercial, the only potential loss is of face. But the 75-second ad for the upcoming U.S. vs. Italy Davis Cup tennis match at Milwaukee Arena takes the position that it’s war nonetheless.
The ad, which the Milwaukee agency shot in the fashion of a movie trailer, will air beginning this week during previews at 101 Marcus movie theaters throughout Wisconsin.
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