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Six months after being assigned creative and strategic duties on DuPont’s Corian account, Minneapolis agency Gabriel Diericks Razidlo has added the media portion.
GDR will partner with Haworth Marketing & Media, also in Minneapolis, to handle the media assignment. Details of how the billings will be shared have not been worked out, said GDR president Tom Gabriel.
In January, GDR won Corian’s creative and planning duties from BBDO, New York, which retained media responsibilities [Adweek, Feb, 2].
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