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There will be no jurors, no statues of lions and certainly no French champagne. But once a group of IBM PC Co. executives finishes a mass screening of reels and an analysis of agency information sent to them by what is said to be over 60 shops hoping for a crack at the $30-35-million IBM PC Co. account, they might feel like they’ve sat through Cannes.
“We’re in the process of evaluating,” said review consultant Arthur Einstein.
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