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Rockett, Burkhead, Lewis & Winslow (RBL&W) has been named to handle advertising, media, public relations and direct marketing for Productivity Point International (PPI), based in Weston, Fla. Annual billings are estimated in excess of $1 million.
According to agency president Bill Youngclaus, there was no incumbent on the account. He added his Raleigh, N.C.-based shop vied for the business against a group of undisclosed agencies. The advertising and public relations components were pitched separately.
While the client has its headquarters in Florida, it has 130 locations across North America that provide custom technology learning solutions for corporate operations.
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