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MILWAUKEE – As expected, Miller Brewing Co. announced last week it will launch the first clear beer product called Miller Clear (ADWEEK, Jan. 18).
The premium, full-calorie brew will most likely be marketed as a full-flavored beer without the heaviness of a regular beer. Cliff Freeman & Partners/N.Y. beat out Miller agency Backer Spielvogel Bates/N.Y. for the assignment.
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