Coors Marketing Ranks Shake, Rattle, Roll

GOLDEN, COLO. – New Coors Brewing Co. president and coo Leo Kiely put the final touches on his management team last week, naming vp/brand marketing Rob Klugman to the new position of vp/corporate development and bringing in Tropicana Products senior vp/marketing Bill Weintraub as vp/marketing. Klugman will restructure the company’s operations. Weintraub will be responsible for advertising and marketing for established brands. He said he had no immediate plans to change ad assignments, but said he will look at all agency assignments once he is involved in the businesses.