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Chicago-based Burrell Communications uses a mix of animation and live-action footage of hip-hop stars in a new campaign aimed at drawing a youthful, ethnically diverse crowd to Coca-Cola’s Sprite.
Burrell’s work, tied in with an animated series called Voltron: Defender of the Universe, will run into next year on networks aimed at urban teens including BET, The WB, Fox and MTV.
Burrell’s TV spots (shown here), which break this week, will run in serial fashion through Nov.
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