But Are They Innies Or Outies?

In stressing the unconventional in two recent print ads, creative staff at two shops hit upon the same idea–belly button rings.
Ads for Philips’ new compact disc recorder and Bacardi rum (shown here) both use shots of a woman’s bare midriff and a shiny belly button ring. The similar work ran just pages apart recently in P.O.V., Rolling Stone and Entertainment Weekly.
The Philips ad, created by Euro RSCG GBHR in Paris and placed by Messner Vetere Berger McNamee Schmetterer/Euro RSCG, tells how the CD player lets customers make “a CD as unique as I am.”