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WestWayne Pushes Buttons in ‘Send-End’ Series
ATLANTA–BellSouth Mobility launched today the first two television commercials in a one-year, $50 million “Send-end” campaign from Atlanta’s WestWayne.
The effort gets its name from the TV spots’ opening and closing shots of someone pushing the “send” and “end” buttons on a mobile phone.
“It gives us a way to tie the print and TV together,” said WestWayne chief creative officer Luke Sullivan. “It’s something we hope to own [in the category] that we can tie across the media.
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