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Windows 98 Gets a Relatively Quiet Debut
By Angela Dawson
LOS ANGELES–What a difference three years makes.
Microsoft is taking a low-key approach to this Thursday’s launch of its Windows 98 software.
No TV advertising. No Rolling Stones anthem. Compared to Windows 95’s $100 million launch campaign, Windows 98’s relatively modest ad budget is estimated at $10 million. The world’s largest software company is promoting the upgrade with product-focused print and online ads from roster agencies Wieden & Kennedy, Portland, Ore.,
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