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Continuing to add shops to its roster, Nike has awarded an estimated $1-3 million retail advertising assignment to Good Fast Creative after a search.
The 2-year-old San Francisco agency–founded by John Benson and Ward Evans, former creative executives at Foote, Cone & Belding, San Francisco–will create point-of-sale and other retail ads for Beaverton, Ore.-based Nike.
Ads will support Nike’s snowboarding, all-condition gear and running divisions in an effort to “reconnect Nike at the retail level” with the “hardcore athlete,” Evans said.
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