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Ackerman McQueen’s Resignation Cues Car Renter’s U.S. Search
DALLAS–Thrifty Car Rental is working with New York search firm Advertising Agency Register to find a shop to handle a $6 million marketing account resigned recently by Ackerman McQueen.
Tulsa, Okla.-based Thrifty will cull candidates from across the country to succeed Ackerman McQueen (AM), headquartered in Oklahoma City.
Sources said at least 20 shops will receive questionnaires.
The winning agency, to be selected in August, will be required to establish a Tulsa presence, said Tom DeNardin, vice president of marketing at Thrifty Car Rental.
According to the company, assignments will include broadcast and print creative work, trafficking, research and a portion of the media buying.
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