Butler Handed Handspring's $15-20 Mil. Account

Print, Online Campaign Will Introduce a New Handheld Computer
SAN FRANCISCO–Handheld computer developer Handspring has awarded its estimated $15-20 million creative and media account to Butler, Shine & Stern following a review of undisclosed shops primarily on the West Coast.
“Butler, Shine & Stern’s creative thinking was the strongest we had seen,” said Claire Dean, director of marketing communications for the Palo Alto, Calif.-based company.
“Most importantly,” Dean added, “when we presented our vision of the handheld market and showed them our products, they immediately grasped the magnitude of the market opportunity and connected with our product vision and its potential.”