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Western Initiative in Partnerships With 2 of the Semifinalists
BOSTON–The American Legacy Foundation will consider four contenders for the $150-225 million anti-tobacco program.
Arnold Communications, Boston; The Richards Group of Dallas; and Kirshenbaum Bond & Partners and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, both in New York, are the lead agencies that advanced. Each entrant has several subcontractors assisting in the pitch.
“These four each had the potential to be a good fit,” said Chuck Wolfe, executive vice president of The Legacy Foundation in Washington, D.C.
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