Bids on a Whiteboard

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Virtual Ink Puts $5-8 Mil. Account in Play
BOSTON–Virtual Ink Corp. here is looking for an agency to help launch Mimio, a product that allows personal computers to capture and share material created on electronic whiteboards and used for business presentations.
The 2-year-old company has hired consulting firm Pile and Co., Boston, to oversee the search for its first agency of record. Ad spending will be in the $5-8 million range.
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