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Integrated Marketing Shop Gets Added Programming Expertise
LOS ANGELES–Campbell Technologies Group and The Phelps Group have announced they are forming a strategic alliance.
The move will help both organizations develop better interactive solutions for their clients, according to Phelps executives.
CTG develops sales force automation, database products, e-commerce solutions and other customized applications. The Phelps Group, an integrated marketing communications agency, serves clients including Bushnell Sports Optics, Panasonic Pro Audio and Advanced Research Laboratories.
“The most successful companies nowadays are delivering three things: better technology; the ability to market it; and the capacity to deliver it with blinding speed,” said Joe Phelps, chief executive officer of The Phelps Group.
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