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Fila Holding S.p.A. is contacting agencies about its overseas advertising business, sources said. Billings are worth $25 million.
The review was spurred by top management changes at the footwear maker based in Biella, Italy, sources said. In the past two years, Fila has named a new CEO, chief financial officer and COO. Earlier this month, it hired Allessandro De Pestel from Swatch as vp, ads and promotions.
Leo Burnett here won what was Fila’s $15-20 million U.S.
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