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DDB Campaign Introduces New Balls, Clubs
NEW YORK–Wilson Golf will spend nearly $2 million during the fourth quarter to promote its new golf balls and clubs in ads from DDB.
The company will begin shipping its new Wilson Staff Smart-Core golf balls in September, followed by its Fat Shaft clubs in November. The balls will roll out under TV, print and point-of-purchase creative from DDB Chicago with the tagline, “Get smart.” The irons also get new humorous print and collateral POP, with the tag: “Need a little more accuracy?”
The Smart-Core ball was developed by the golf division of Chicago-based Wilson Sporting Goods in conjunction with engineers at Goodyear Tire & Rubber.
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