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VH1 to Produce Hilfiger Spots
LOS ANGELES–Viacom’s VH1 won’t be getting into the ad agency business, but will produce three TV spots for fashion designer Tommy Hilfiger, a VH1 executive said last week. “This is a one-off situation,” said Monica Halpert, creative director of the New York-based cable TV channel’s in-house creative department. The fashion designer and VH1 have a longstanding relationship, she said, and the cable music channel does produce and broadcast an annual fashion awards show.
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