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Richards Makes Semifinals of U.S. Anti-Smoking Competition
BOSTON–Arnold Communications’ latest tobacco compliance campaign for the U.S. Food and Drug Administration broke last week, just as the Boston agency prepares for the next phase of the $150-225 million national anti-smoking competition.
The monthlong, $5 million FDA blitz is breaking in five states and 11 additional media markets to help generate greater compliance with federal regulations that make the sale of tobacco illegal to minors. Ads continue the theme, “Selling cigarettes to children is illegal.
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