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Polaroid Advances Lawrence
BOSTON–Polaroid Corp. last week promoted Sandy Lawrence to senior vice president of worldwide marketing. Lawrence, formerly a vice president, assumes Jerry Noonan’s responsibilities for global marketing and category management, reporting to chairman Gary DiCamillo. Noonan left Polaroid to become chief marketing officer of 1-800-Flowers.com in Westbury, N.Y. Lawrence, who joined Polaroid in 1991 and was named a corporate officer in 1998, directed the “See what develops” global campaign and has worked closely with lead agencies Goodby, Silverstein & Partners in San Francisco and Bartle Bogle Hegarty in London.