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Honda will introduce a new voice in its 1998 model year TV ad campaign. Actor Richard Dreyfuss replaces Jack Lemmon, who has been the voiceover narrator in Honda’s TV ads for the past seven years.
Dreyfuss makes his debut in a pair of 30-second Civic spots breaking nationally this week. Produced by American Honda Motor Co. agency Rubin Postaer and Associates in Santa Monica, Calif., the ads are technically reminiscent of Honda’s award-winning “Art Gallery” spot, which featured a moving room.
One of the new ads shows a woman looking through her crowded closet.
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