Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Leagas Delaney has unveiled a series of new Adidas TV ads that trade on the heritage and history of Notre Dame football. Created by the agency’s office here, the six national spots mark the first time Adidas America has created commercials that focus on its longtime sponsorship of Fighting Irish football. The footwear and apparel maker has provided shoes to various Notre Dame athletic teams over the years.
The ads broke last weekend on NBC during the college’s first football game of the season and will run through December, only during Notre Dame contests.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in