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Bozell to Air First Datek Work
NEW YORK–Bozell Worldwide breaks a TV spot this week introducing Datek Online’s After Hours service, which allows users to continue trading stocks for a limited time following the close of the New York Stock Exchange. The new work comes just two weeks after Bozell won the $80 million account. Creative director Brent Bouchez led the quick turnaround with a concept of images of Wall Street at rush hour, compared to the eerie quiet after hours.
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