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FCB Keeping Sunkist Growers Account
LOS ANGELES–Foote, Cone & Belding will hold onto longtime client Sunkist Growers, following a review of its account, said sources close to the review. FCB’s Los Angeles office prevailed over finalists Deutsch/LA, Marina del Rey, Calif., McCann-Erickson, Los Angeles, and Bozell Worldwide and Bates USA, both in New York. The account is worth $7-8 million. Executives with the Sherman Oaks, Calif.-based company did not return phone calls. FCB declined to comment.
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