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SportsCenter Co-Anchors Star in Publicis’ Series of Cable Ads
DALLAS–In a unique partnership with the media, TGI Friday’s will launch a series of television commercials next week on ESPN featuring SportsCenter co-anchors Dan Patrick and Kenny Mayne.
Publicis in Dallas created the series of eight, 13-second TV spots to air during stand-alone breaks on live sports cablecasts. The ads will not be broadcast during ESPN’s SportsCenter program.
Set in a TGI Friday’s restaurant, the series plays on humorous interactions between the two SportsCenter on-air personalities.
In one, Mayne describes the action of Patrick eating a steak as if he were covering a game: “And he slices through the middle! And he takes it to the hole!”
Patrick wearily requests, “Can you leave it on the set just once, please?” He takes a bite.
“Nothing but molars!” Mayne screams enthusiastically.
The men do not directly endorse Friday’s in any of the spots, but their byplay is meant to...
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