'Mother Nature' Redux

Natural remedy provider MotherNature.com this week unveils a $17 million multimedia effort from Ogilvy & Mather starring, appropriately enough, “Mother Nature,” who discusses a variety of health topics with a decidedly off-kilter supporting cast.
“She’s a modern, quirky Mother Nature,” said Sharon Rice, vice president of brand marketing for the Concord, Mass.-based retailer of vitamins, supplements and related products.
In the 1970s, a more formidable Mother Nature became a pop culture icon in a long-running series of commercials for Chiffon margarine crafted by Cunningham & Walsh in New York.