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Neither Prince Charming nor sex on the beach can keep women away from their SnackWell’s, according to a tongue-in-cheek new campaign from Foote, Cone & Belding.
Nabisco Biscuit Co. will support the campaign, which breaks nationally today, with $30-35 million in 1998. The ads are the first since 1993 that do not feature Cookie Man, a character who was repeatedly besieged by women trying to get their hands on SnackWell’s in previous ads.
The first spot from the New York shop, “Out of Body Experience,” features a couple frolicking in the surf.
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