McCann Breaks Ads for Pandesic

Print Effort Targets Those Conducting Business Over the Internet
SAN FRANCISCO-McCann-Erickson Worldwide last week unveiled its first work for a print campaign introducing new client Pandesic and its namesake interactive product.
The tagline, “How a business does e-business,” was developed to specifically distinguish Pandesic’s technology for doing business over the Internet from the existing catch phrase, “e-commerce.”
“No one else is using the phrase ‘e-business,’ ” said Dave Tutin, executive vice president and executive creative director for McCann-Erickson, San Francisco.