Ogilvy Hires Group Creative Head

Boyko Taps Bours, Formerly of DDB, to Replace David Page
NEW YORK–A missing piece of the puzzle at Ogilvy & Mather has been filled by Jeroen Bours, a former group creative director with DDB, who was named senior partner, executive creative director. Bours replaces David Page, who left Ogilvy earlier this year to join TBWA/Chiat/Day.
A major appointment for the agency, the Dutch-born art director joins David Apicella, the creative director responsible for the American Express Seinfeld campaign.
Prior to joining DDB in New York, Bours was a senior creative director at McCann-Erickson in New York where he was part of the team that created MasterCard’s “Priceless” campaign.