Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Partners & Shevack has just launched two new back-to-school TV spots for Mead Corp.’s Five Star line of school accessories.
The campaign for the Dayton, Ohio-based company’s school and office division account introduces the new Five Star XL line of backpacks in one ad and promotes Five Star wire-bound notebooks in the other. The division spends nearly $13 million on advertising annually, the client said.
The backpack spot opens with three young skydivers. Instead of a parachute, one wears a Five Star XL backpack.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in