CP&B Gets More of Cox

The Orlando, Fla., office of Cox Interactive Media, which awarded advertising projects to Crispin Porter & Bogusky this summer, has handed additional business to the Miami agency.
Account billings were not disclosed, but sources estimated the combined budget at $6 million.
Cox Interactive Media regional marketing manager Cynthia Brumback learned of Crispin Porter & Bogusky (CP&B) through one of the shop’s current clients, The Golf Channel. CP&B competed against three other Florida agencies over the summer, said Brumback, declining to name the other contenders.
CP&B won on the strength of its creative product and its “business-like approach to learning our industry, which is something new for them,” said Brumback.
A unit of Cox Enterprises in Atlanta, Cox Interactive Media builds two types of Web-based products: specialty sites, focusing on topics with regional or national appeal; and city sites, providing information unique to a particular community.
The agency’s job is to increase traffic to the sites...