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NEW YORK-Rolling Rock beer returns to the television airwaves next week with its largest pool of spots: eight mainly “mockumentary”-style ads.
The spots play on the quirkiness of Latrobe, Pa., the town in which they were shot, and are tagged: “A unique state of beer.”
The campaign for Labatt USA in Norwalk, Conn., from Ammirati Puris Lintas here, breaks this week on ESPN.
Seven of the spots, directed by Russell Bates, are set at various local landmarks of Latrobe, where Rolling Rock is brewed.
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