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McCann Unit Beat 4 Shops For Shoe Maker
NEW YORK–Lugz has awarded its $10 million account to McCann-Erickson’s Amster Yard unit, the first time the growing urban footwear and apparel brand has employed a lead agency, sources said.
“The brand has grown to where we need a full-service shop,” said Lugz executive vice president Larry Schwartz, who had juggled freelancers and in-house talent. Lugz spent around $9 million in 1998, according to Competitive Media Reporting. Co Ed, Chicago, had done some TV work for the brand.
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