Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Grimy Girl Is ‘Hook’ in Mixed-Media Campaign for TumbleWashers
BOSTON–A young girl with dirt smeared on her face and clothes is the focal point of a broadcast and print campaign supporting a consortium of regional energy companies seeking to drive sales of energy-efficient washing machines.
Fashioned by Bozell Kamstra in Peabody, Mass., the effort for the Conservation Services Group includes a 30-second TV spot with a young mom in her laundry room telling her grime-covered daughter: “Suzy, dear .
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in