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Hardware Chain Enlists MZD in Effort to Capture Online Market
CHICAGO–Do-it-yourself enthusiasts may pride themselves on having a complete array of tools, but with suggestions from a campaign created by Montgomery Zukerman Davis, Do It Best Corp. is attempting to expand the definition of hardware.
The international hardware distributor, based in Fort Wayne, Ind., has turned to the Indianapolis shop for help in promoting its Web site at www.doitbest.com. The project is MZD’s first effort for the company.
The site, which launches July 1, is being touted as the “world’s largest hardware store.”
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