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The Richards Group Updates Theme in New $14 Mil. TV Campaign
DALLAS – Famous for its “We’ll leave the light on for you” slogan, Dallas-based Motel 6 has rolled out a new $14 million ad campaign that expands on its long-running tagline.
The “See the light” campaign’s 15- and 30-second television spots have an off-camera Tom Bodett interviewing “guests” who discuss how they first “saw the light” and started staying at Motel 6.
Both commercials were created by The Richards Group in Dallas.
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