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SAN FRANCISCO – Just weeks after winning the $50-100 million Windows ad business, McCann-Erickson/A&L has hit the Microsoft jackpot. Last week, the company shifted its corporate image account to the shop, ending a five-year relationship with Wieden & Kennedy.
McCann/A&L, which will complete its merger by Aug. 1, now has all of Microsoft’s $230 million domestic ad duties, after what sources said was a pitch for the client’s entire global business [Adweek, May 10].
“I would hope that if there is material developed here in the States that has applications in different parts of the world that they would feel comfortable using it.
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