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Grind King Ads Weigh In on Violence, Hatred
LOS ANGELES – New print ads for a Venice, Calif., skateboard maker take a political stand against the hypocrisy of mainstream American culture’s view of what is socially unacceptable behavior.
The low-budget effort is the first from WPA Communications, Santa Monica, Calif., for Grind King, maker of lightweight boards.
Each ad juxtaposes an image of violence or hatred with one of skateboarding. One ad, for example, shows a woman holding a gun and a dead rabbit.
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