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LOS ANGELES – Murad has awarded its estimated $5 million account to Fraser/Huff.
The Santa Monica, Calif., agency was selected after a review of undisclosed agencies. The account most recently had been handled by Kirshenbaum Bond & Partners, San Francisco, which created a print ad and built a Web site for the client last year.
Fraser/Huff will help re-establish the cosmetic and skin care company’s brand identity through its Web site, trade and consumer ads and direct mail, according to partner Renee Fraser, who will head up the account initially.
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