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Viacom’s entertainment group here began meeting last week with at least three Dallas-area agencies to discuss advertising for its new Viacom Entertainment Store retail properties.
Sources said The Richards Group, DDB Needham and Louis London met with Viacom executives to discuss capabilities and marketing plans for the stores. Louis London, headquartered in St. Louis, is the only contender that specializes in promotional marketing.
Temerlin McClain in Irving, Texas, is also thought to have been contacted, but it was not clear if the agency was invited to present.
Executives at Temerlin and the three other agencies either declined to comment or could not be reached.
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