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Office Depot has awarded the creative portion of its $35 million broadcast account to Gold Coast Advertising. The Miami agency, in turn, enlisted Western International Media to handle media buying chores, sources said last week.
Gold Coast, which handled the account for nine years until March 1996, has maintained a good relationship with the client. Gold Coast, in fact, has been providing advertising services for Office Depot on an interim basis since the client split with J.
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