Handspring Deciding

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Handheld computer developer Handspring is in the final stages of a review for its estimated $15-20 million advertising and media account. A decision could come as early as this week.
“We have narrowed our initial list of six or seven agencies down to two finalists,” said Claire Dean, director of marketing communications for the Palo Alto, Calif.-based company. “We plan on launching an advertising campaign by the end of this year.”
Dean would not say if the two finalists were local shops, but added that a Bay Area address had been “preferred criteria” in the initial round of chemistry meetings.

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