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Ketchum Advertising, hard-hit in the last year by account losses, is expected to have a new owner and a different name by the end of the month, officials with the Pittsburgh agency said.
Ketchum is owned by Omnicom and reports though the TBWA International network. According to agency executives, the three-year-old relationship with TBWA has not worked out.
“We’re looking at a number of possibilities,” Ketchum president Dave Egan said. The recent losses of 75-year client PNC Bank, a $10-15 million account, and Imation, $15-25 million piece of business, plus a need for a “better strategic fit” have contributed to the search for a new owner, he said.
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